How to reinvent yourself

Friday, 15th February 2008 by Alex Benady

Entrepreneurs and business people sometimes need to rebrand themselves. It's the only way to shake out of the old routines.

Relaunching, refocusing, diversification, call it what you will, it's just like starting out afresh. Okay, you're carrying more baggage than when you first set up - which can be both a help and a hindrance. But the same common-sense principles of doing your homework, establishing the scale of the opportunity, costings, working out cashflow, acquiring the necessary skills and motivating employees and partners still apply. Go for it. Find out how here.