Running a franchise: case study

Friday, 15th February 2008 by David Longworth

An important element of a successful franchise is ensuring continuity and communication across the business, as Fred Eulenkamp from Uniglobe Island Travel understands.

Eulenkamp owns the franchise business with his wife. They found they were wasting precious time and money on inefficient inter-franchise communication so decided to invest in a new phone system that revolutionised the way they conducted business between franchises. To find out how technology underpins the franchising venture, click here.