Franchising: case study

Friday, 15th February 2008 by Real Business

How Huseyin Ozer did it.

Huseyin Ozer had an unusual motive for opening his Turkish restaurant. "I was so embarrassed taking girlfriends out for a seductive evening in London in the seventies and finding there were only kebab shops. That is no way to a woman's heart." His solution: set up a franchise business of high-quality restaurants. To find out his tips for franchising success, click here. First published in 2000.