The customer is queen

Monday, 11th February 2008 by Peter Knight

Want to sell your product or service successfully? Target it at women.

Women think and act differently from men (in case you hadn’t noticed) and this affects their reactions to advertising.

First off: a woman’s rational thought will only lead her to a conclusion. It’s her emotions that drive her to action. As the purpose of your marketing is to initiate actions – to sell more of your stuff – you need to get more emotional in your sales pitch.

I believe that businesses should tailor their propositions to women. To find out why, click here.