Trade partnering: top tips
Monday, 11th February 2008
by Real Business
Advice for businesses looking to internationalise and go global.
Businesses looking for trade partners are generally looking for something that they can’t sensibly provide themselves: it might be an international distribution network, market expertise, or additional software applications.
Trade partnering requires that owner-managers be clear what they want from the relationship. Understanding your business model and the attractiveness of the products/services you are offering will go a long way to leveraging sustainable and valuable trade partnerships.
Here are some of the secrets of trade partnering success, from 2007: