Publishing entrepreneurs Marco Dell'Aquila and Nick Imregi went online-only and just sold their publishing company for £20m to Emap.
Until two years ago, Infrastructure Journal (IJ) was a classic, quarterly print publication, worthily keeping its audience of developers, government departments, investors et al informed about the latest news in infrastructure and project finance.
Then, buoyed with confidence after launching their free online news service, the founders of the publication decided to go online-only.
And bingo!
Imregi and Dell'Aquila found themselves running the sector's most trusted information source (and reaping the subscription dividend) – all without the mountainous costs of print and production.
"We were way ahead of our competitors, many of whom are still not online," says Dell'Aquila in the latest edition of The Acquirer, produced by Livingstone Partners, the corporate financiers who eventually sold IJ to publishing giant Emap.
The founders exited the business when it was sold and are now – armed with a handsome return on a business that was turning over a mere £1m – plotting their next online venture.
Oh, the power of the internet...