Selling food to the French

Wednesday, 29th August 2007 by By Dan Matthews

Did anyone watch the episode of The Apprentice when the teams had to sell British food in a French street market?

They failed miserably on the whole, and could have done with a few tips from this chap.

Pyle-born entrepreneur Adrian Chess is making a big splash in Nantes, importing Welsh real ale and bar snacks to local bars, restaurants and off-licences. According to Chess, Double Dragon Ale (brewed in Llanelli) is in great demand, as are ‘Real Crisps’ – from Newport.

Chess is looking forward to bumper sales during the Rugby World Cup, when Welsh fans will descend on the area.

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