Close X

Leave a comment


Name:
Email:
Comment:
  I have read and understand the terms and conditions
 

Please click the post button only once - your comment will not be published immediately

Business Focus >>

The new manufacturers The new manufacturers

A great British renaissance has been taking place. From Aberdeen to the West Country, the zing is back in manufacturing. It’s about time this spectacular story was told.

  • hot
  • hot

Supercar company seeks brand ambassador

by Rebecca Burn-Callander - Tuesday, 3rd June 2008 -

Supercar company seeks brand ambassador

They’re not after the likes of Daniel Craig or Clive Owen. Nope, the founders of supercar leasing firm Quadriga have their sights set on a woman.

And not just any woman. This lady’s crazy about cars. She drives for the Maserati racing team, she’s won medals for racing and to top it all, she’s a supermodel.

You’ve got it. It’s Jodie Kidd.

“We don’t want Quadriga to be a boy’s club,” says co-founder Chirag Shah. “We’re keen to target both men and women. That’s why Jodie would be perfect. She’s not token totty; she’s won racing trophies. She’d draw both.”

Alas, Kidd has proved somewhat elusive as yet. Perhaps it's because she’s busy becoming a businesswoman in her own right: she’s currently working on an environmental range of golf shoes and clothing.

Well, if you’re reading this, Jodie Kidd, the offer’s on the table.

Check out the stunning motor enthusiast in action.

BUSINESS NEWS >>

ASOS cashes in on the young pound

By Charlotte Burn-Callander - November 18, 2008 3:49pm GMT

On-line fashion retailer ASOS reported an impressive 68 per cent increase in pre-tax profits to £4.1m. Bucking the downward trend on the high street, its sales in the first half of the year have more than doubled to £67.5m.

Stelios's wrangle with directors continues

By Rebecca Burn-Callander - November 18, 2008 11:47am GMT

Stelios' row with the EasyJet board has yielded new headlines. In the wake of arguments over the future of the company, the millionaire founder has refused to sign off the firm's accounts.

Laying the bait: How to hook customers

By Kate Pritchard - November 18, 2008 10:05am GMT

Darren Tilley knows a thing or two about customer service. The founder of £8m-turnover chauffeured transport firm Driven Worldwide hasn’t lost a single client in the past few years.

Toni & Guy makes big bucks with franchising model

By Rebecca Burn-Callander - November 17, 2008 5:21pm GMT

“McDonalds was the first franchise on the high street. We were the second,” says founder Toni Mascolo.

Stelios fights for control of EasyJet

By Rebecca Burn-Callander - November 17, 2008 2:38pm GMT

The entrepreneur behind the Easy brand uses strong-arm tactics to regain control of the airline when faced with opposition from the board.


BUSINESS COMMENT >>

Global Entrepreneurship Week begins...

By Matthew Rock - November 17, 2008 9:50am GMT

And, boy, do we need it...

Hold onto your sides: it's the Friday funnies

By Rebecca Burn-Callander - November 14, 2008 3:44pm GMT

Take five and have a little chuckle at the best business humour around.

The entrepreneur's Shakespeare

By Kate Pritchard - November 14, 2008 3:09pm GMT

We're happy for you to vent your grumbles and groans about the economic downturn on our website. So when Nick Redford, managing director of recording studio Unit58, sent us a poem about the credit crunch, we couldn’t resist sharing it with the rest of you.

Can you bottle entrepreneurial spirit?

By Rebecca Burn-Callander - November 13, 2008 3:39pm GMT

The scientists say we can. But who wants to pop “risk pills”?

The Last Millionaire explodes onto our screens

By Rebecca Burn-Callander - November 13, 2008 12:16pm GMT

It’s a familiar format: a gaggle of businesspeople are thrown together to meet a series of challenges. But the entrepreneurs on this show have already made their millions. They’re being forced to start from scratch with no money and no help in unfamiliar territory. RB’s already hooked.


Click here to sign up for the Real Business newsletter
Real Business Front Cover