Supercar company seeks brand ambassador
By Rebecca Burn-Callander
They’re not after the likes of Daniel Craig or Clive Owen. Nope, the founders of supercar leasing firm Quadriga have their sights set on a woman.
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"Am I using my colour to sell sausages? Damn right"
By Kate Pritchard
The Black Farmer, Wilfred Emmanuel Jones, took inspiration from Virgin tycoon Richard Branson when he launched his sausage business, using shock tactics to create a memorable brand.
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Greek billionaire kills Cheeky Girls
By Kate Pritchard
Greek entrepreneur, film producer and billionaire Alki David promoted his new website FilmOn.com by creating “most absurd, sickest, violent reality show” he could think of.
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Bigham’s follows the green trend
By Rebecca Burn-Callander
Bigham’s isn’t a brand that stays still very long. Since Charlie Bigham founded the food company in 1996, the design and the product range have had a revamp every two years. But this time, the change is green.
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A new take on letterbox marketing
By Rebecca Burn-Callander
Leaf-It-At-Home founder Andy Davidson has found a novel (and cheap!) way to target his key demographic: wealthy home-owners.
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A change of marketing plan brings rewards
By Catherine Woods
Real estate entrepreneur Andrew Pattemore has changed his marketing plan several times to take advantage of the business opportunities presented by different areas.
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Marketing: a one-stop shop?
By Melissa Hancock
Set up in response to changing marketing trends, Total Marketing Network offers the full shebang of marketing solutions. “An increasing number of clients were coming to us saying ‘We want to go to one company that can do everything for us,’” says Denise Pritchard who co-founded the company in 2003.
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Capitalise on a cosy connection with suppliers
By Catherine Woods
Resin Surfaces managing director Ivy Wroe learnt first hand just how important it is to maintain a good relationship with suppliers when a resin shortage threatened sales.
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Top ten product launches
By Real Business
Apple's iPhone must be one of the most unforgettable product launches in history. People were salivating over the multimedia and internet-enabled touchscreen mobile phone months before it even hit the shelves. But's it's not the only product to be launched with a bang...
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Reggae Reggae Sauce entrepreneur on slaying Dragons
By Kate Pritchard
A year ago, Levi Roots sang his way to a £50k investment on Dragons’ Den. Speaking at The Entrepreneurs’ Summit yesterday, the Afro Caribbean entrepreneur behind Reggae Reggae Sauce says he wishes he didn’t have to “slay so many dragons” to get funding.
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