Online chemist finds its niche in embarrassing disorders.

by Rebecca Burn-Callander - Thursday, 20th March 2008 - (2) comments

Do you suffer from excessive sweating, genital odour, incontinence or worms? Bet you don’t want to walk in to Boots and tell the spotty-faced youth behind the counter, do you?

“We’ve definitely cracked a new demographic,” says Mitesh Soma, founder of online pharmacy ChemistDirect.co.uk. “”if you’re buying thrush medicine, or a few Durex Pleasurepacks, it can be embarrassing to pick these up in the high street.”

To cater for the shyer-than-shy, Soma is branching out into bulk packs of embarrassing products, to spare his customers’ blushes, allowing them to order less frequently.

“We’ll act like a wholesaler direct to consumers,” says Soma. “That also means they’re less likely to run out of their incontinence pants and have to dash, red-faced to their local chemist.”

Soma founded Chemist Direct in November 2007. The young company has already seen sales of £750,000 since inception. And the former Deloitte consultant is hoping to gross £1m profit at the end of year one on a turnover of between £3-4m.

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2 Comments

March 20, 2008 8:50pm
ruth Says:

well done metesh! this has been long overdue but I would patent the idea before Boots copies you. that's the only thing they are good at!

March 20, 2008 3:49pm
Gregg Says:

Very good idea! I think this venture will definitely be the start of a new era in ordering this type of thing online, especially with the embarrassment factor and the huge discounts. In my opinion its one of the best 'ideas' in a long time. Lets wait and watch the awards roll its way.