China: the business and cultural secrets
by Charles Orton-Jones - Monday, 11th February 2008 -
The amazing story of Stockport County FC and its international initiatives, and other stories of doing business in China.
Just how big Stockport FC is in China, no-one can say. The club dominates the sport in Liaoning, population 42 million, and the fan base has mushroomed across a dozen provinces in central and western China. Each summer the team plays to sell out stadiums in Hubei, Shaanxi and Sichuan. One region’s government, Xinjiang, built a stadium and founded a team just so they could host the mighty Hatters. The TV audience for their last tour hit 700 million.
The club is achieving what every company in the industrialised world dreams of, namely turning the world’s fastest growing economy into a core market.
With 1.3 billion untapped consumers and an economy that has sustained double- digit growth for a decade in the East, China is a mouth-watering destination for exporters. Unfortunately, Stockport County is a rare exception; most British businesses rarely get beyond the drooling stage.The secret of Stockport's success: guanxi, which translates roughly as "relationships". For any aspiring international UK business, you must understand that long, deep-rooted business relationships are the key to success in China. Click here to read the full story about how to build your business in China.
Related tags: business relationships, guanxi, stockport county, china, east china, international business, western china, global business, cultural differences uk china, business in china, shaanxi, hatters, hubei, sichuan, doing business in china,
BUSINESS NEWS >>
By Catherine Woods - August 21, 2008 4:31pm GMT
By Kate Pritchard - August 21, 2008 11:57am GMT
By Catherine Woods - August 20, 2008 5:34pm GMT
By Kate Pritchard - August 20, 2008 5:28pm GMT
By Catherine Woods - August 20, 2008 5:05pm GMT
BUSINESS COMMENT >>
By Rebecca Burn-Callander - August 21, 2008 5:02pm GMT
By Zarrin Lilani - August 20, 2008 4:09pm GMT
By Stuart Rock - August 20, 2008 11:59am GMT
By Matthew Rock - August 20, 2008 10:07am GMT
By Rebecca Burn-Callander - August 19, 2008 4:57pm GMT








