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The testosterone myth

by Margaret Heffernan - Monday, 11th February 2008 -

The testosterone myth

A woman in business will run a very different kind of company to men.

Many female entrepreneurs and women in business say that they started their businesses to create the kind of adaptable working conditions, and diverse cultures, that established corporations still don’t provide. For these women, it is the traditional route that looked perilous.

My mother started several businesses, and my father followed suit when he saw that she was making more money – and having more fun – than his corporate career could ever deliver.

Click here to find out why I think you don't need testosterone to take a risk.

BUSINESS NEWS >>

Seven steps to start-up success

By Real Business - December 04, 2008 4:54pm GMT

Just been made redundant and thinking about starting up your own business? Before you take the plunge, read our tips for surefire success..

"How do I maximise the cash flow of my business?”

By Martin Dunne - December 04, 2008 2:00pm GMT

Real Business agony uncle Martin Dunne is the answer to all your accounting woes. Each week he will tackle another problem faced by entrepreneurs. This week: it's all about the cash flow.

Wanted: Britain's Customer Kings

By Catherine Woods - December 04, 2008 1:44pm GMT

Net-a-Porter.Com was the winner of this year’s Customer Excellence gong at the CBI/Real Business Growing Business Awards. If you reckon you’re just as dedicated to your customers, why not enter our Customer Kings competition?

All-female angel network launches

By Rebecca Burn-Callander - December 04, 2008 1:38pm GMT

The combined wealth of Britain’s 100 richest women has reached £33bn. These women want to put something back into the entrepreneurial pool. Anna Sofat, founder of Addidi Business Angels, is going to help them with that.

Interest rates cut again

By Catherine Woods - December 04, 2008 12:14pm GMT

Interest rates have been cut by one percentage point to 2 per cent.

Brochures on Saving and investing

BUSINESS COMMENT >>

Caspian's Wise Head helps young entrepreneurs

By Catherine Woods - December 04, 2008 11:10am GMT

Our very own communications director and one of the co-founders of Caspian Publishing, Matthew Rock, is helping Make Your Mark inspire black and minority ethnic entrepreneurs in the UK.

Dragon pulls out of Woolworths bid

By Rebecca Burn-Callander - December 04, 2008 11:10am GMT

Theo Paphitis has been circling the troubled retailer. He was rumoured to be poised to bid for some of the chain's most profitable stores. But the Dragon has now decided to pull out of the race.

Julie Meyer on Glen Manchester's "Gospel"

By Catherine Woods - December 04, 2008 10:52am GMT

Our Entrepreneur of the Year, Glen Manchester, got a mention in Julie Meyer’s excellent column in City A.M. this week.

The Barack Obama medley

By Rebecca Burn-Callander - December 02, 2008 11:18am GMT

The next issue of Real Business features an article on the business lessons we can learn from America's new president elect. In anticipation, here's an example of the kind of marketing that made Obama so successful.

Don't be a twit. Be a Twitter

By Rebecca Burn-Callander - December 01, 2008 1:01pm GMT

So, you've cracked Facebook. You've got a Myspace page. Your LinkedIn recommendations are flooding in and you can't get enough of Second Life. But could you be missing a trick?

Business Comment 

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