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17 : Digital Window
Sales 2007: £9.8m
Sales 2004: £809k
Annual growth: 130%
Digital Window generates up to 40 per cent of all online revenue for more than 600 big-name retailers in the UK. Through their network of more than 100,000 affiliates, clients such as DSG (the group that owns PC World, Dixons, Currys and Pixmania), Zavvi and Thomson increase their traffic and spread the net wide for their brands.
CEO Kevin Brown stumbled into the industry when he inadvertently created an affiliate marketing scheme to sell tickets for Madonna gigs. “We got the fan sites to link to our booking page,” he explains. “We sold hundreds of tickets that way.”
Affiliate marketing works on commission. Affiliates take a cut of every sale generated through their site, and Digital Window takes their slice from that percentage. Easy money. The London-based firm is pulling in a £9.8m turnover, with profits of £1.2m. And growth is set to explode next year, with predicted revenues of £36m off the back of a clutch of new contracts and the launch of Shop Window, a white label price comparison site.
Brown has got his sights set on world domination. “We’ve cracked the UK market,” he says. “Hitwise reported that out of the top 50 websites that use affiliates, 52 per cent were ours. Now we’re focusing on expanding internationally.”
HOT 100 PROFILES
Sales 2007: £53m
Sales 2004: £1.4m
Annual growth: 234%
Sales 2007: £53m
Sales 2004: £700k
Annual growth: 206 %
Sales 2007: £6.3m
Sales 2004: £151k
Annual growth: 201 %
Sales 2007: £7.4m
Sales 2004: £386k
Annual growth: 169%
Sales 2007: £7.8m
Sales 2004: £445k
Annual growth: 160%
Sales 2007: £20.6m
Sales 2004: £1.19m
Annual growth: 159%
Sales 2007: £6.89m
Sales 2004: £402k
Annual growth: 158%
Sales 2007: £9.3m
Sales 2004: £278k
Annual growth: 156%
Sales 2007: £5.1m
Sales 2004: £327k
Annual growth: 151%
Sales 2007: £10.4m
Sales 2004: £687k
Annual growth: 148%
Sales 2007: £5m
Sales 2004: £343k
Annual growth: 145%
Sales 2007: £6.7m
Sales 2004: £488k
Annual growth: 140%
Sales 2007: £169.8m
Sales 2004: £12.7m
Annual growth: 137%
Sales 2007: £68m
Sales 2004: £5.1m
Annual growth: 137%
Sales 2007: £143m
Sales 2004: £15.7m
Annual growth: 135%
Sales 2007: £7.1m
Sales 2004: £585k
Annual growth: 130%
Sales 2007: £9.8m
Sales 2004: £809k
Annual growth: 130%
Sales 2007: £6.7m
Sales 2004: £561k
Annual growth: 129%
Sales 2007: £13.6m
Sales 2004: £1.2m
Annual growth: 127%
Sales 2007: £5.5m
Sales 2004: £510k
Annual growth: 121%
Sales 2007: £6.9m
Sales 2004: £640k
Annual growth: 121%
Sales 2007: £8.4m
Sales 2004: £780k
Annual growth: 121%
Sales 2007: £5.1m
Sales 2004: £492k
Annual growth: 119%
Sales 2007: £13m
Sales 2004: £1.2m
Annual growth: 119%
Sales 2007: £35.2m
Sales 2004: £3.4m
Annual growth: 118%
Sales 2007: £44m
Sales 2004: £4.2m
Annual growth: 118%
Sales 2007: £5.9m
Sales 2004: £580k
Annual growth: 117%
Sales 2007: £92m
Sales 2004: £9.4m
Annual growth: 114%
Sales 2007: £5.1m
Sales 2004: £564m
Annual growth: 109%
Sales 2007: £6.9m
Sales 2004: £775k
Annual growth: 108%
Sales 2007: £23.7m
Sales 2004: £1.8m
Annual growth: 106%
Sales 2007: £46.6m
Sales 2004: £5.9m
Annual growth: 105%
Sales 2007: £11.7m
Sales 2004: £1.2m
Annual growth: 101%
Sales 2007: £42.2m
Sales 2004: £5.2m
Annual growth: 100%
Sales 2007: £12.8m
Sales 2004: £1.6m
Annual growth: 100%
Sales 2007: £55.2m
Sales 2004: £6.9m
Annual growth: 99%
Sales 2007: £7.7m
Sales 2004: £998k
Annual growth: 98%
Sales 2007: £10.2m
Sales 2004: £1.3m
Annual growth: 96%
Sales 2007: £17.3m
Sales 2004: £2.3m
Annual growth: 95%
Sales 2007: £27m
Sales 2004: £3.6m
Annual growth: 95%
Sales 2007: £87.8m
Sales 2004: £11.8m
Annual growth: 95%
Sales 2007: £71.9m
Sales 2004: £10m
Annual growth: 93%
Sales 2007: £18.2m
Sales 2004: £2.5m
Annual growth: 92%
Sales 2007: £8.7m
Sales 2004: £1.2m
Annual growth: 91%
Sales 2007: £13.5m
Sales 2004: £1.9m
Annual growth: 90%
Sales 2007: £7.1m
Sales 2004: £1.5m
Annual growth: 91%
Sales 2007: £20.6m
Sales 2004: £3m
Annual growth: 89%
Sales 2007: £36.3m
Sales 2004: £5.4m
Annual growth: 89%
Sales 2007: £5.3m
Sales 2004: £808k
Annual growth: 88%
Sales 2007: £18.8m
Sales 2004: £2.8m
Annual growth: 88%
Sales 2007: £73.7m
Sales 2004: £11.1m
Annual growth: 88%
Sales 2007: £67.6m
Sales 2004: £10.5m
Annual growth: 86%
Sales 2007: £7.3m
Sales 2004: £1.1m
Annual growth: 86%
Sales 2007: £6.5m
Sales 2004: £1m
Annual growth: 85%
Sales 2007: £6.5m
Sales 2004: £1m
Annual growth: 85%
Sales 2007: £5.3m
Sales 2004: £849k
Annual growth: 85%
Sales 2007: £5.3m
Sales 2004: £849k
Annual growth: 81%
Sales 2007: £37.1m
Sales 2004: £6.3m
Annual growth: 81%
Sales 2007: £109m
Sales 2004: £23.8m
Annual growth: 79%
Sales 2007: £11.2m
Sales 2004: £2m
Annual growth: 77%
Sales 2007: £29.5m
Sales 2004: £5.3m
Annual growth: 76%
Sales 2007: £17.6m
Sales 2004: £3.2m
Annual growth: 76%
Sales 2007: £7.6m
Sales 2004: £1.4m
Annual growth: 73%
Sales 2007: £109.4m
Sales 2004: £21.2m
Annual growth: 73%
Sales 2007: £11.2m
Sales 2004: £2.2m
Annual growth: 72%
Sales 2007: £7m
Sales 2004: £1.3m
Annual growth: 72%
Sales 2007: £1.19bn
Sales 2004: £239.5m
Annual growth: 71%
Sales 2007: £5.7m
Sales 2004: £580k
Annual growth: 71%
Sales 2007: £45.1m
Sales 2004: £9.1k
Annual growth: 70%
Sales 2007: £12.7m
Sales 2004: £2.6k
Annual growth: 70%
Sales 2007: £19.5m
Sales 2004: £4m
Annual growth: 69%
Sales 2007: £76.6m
Sales 2004: £14.4m
Annual growth: 67%
Sales 2007: £18.2m
Sales 2004: £3.9m
Annual growth: 67%
Sales 2007: £29.7m
Sales 2004: £6.7m
Annual growth: 64%
Sales 2007: £121.5m
Sales 2004: £28m
Annual growth: 63%
Sales 2007: £25.1m
Sales 2004: £5.8m
Annual growth: 63%
Sales 2007: £76.7m
Sales 2004: £17.8m
Annual growth: 63%
Sales 2007: £24.6m
Sales 2004: £5.8m
Annual growth: 62%
Sales 2007: £16.4m
Sales 2004: £3.8m
Annual growth: 62%
Sales 2007: £7.4m
Sales 2004: £1.9m
Annual growth: 62%
Sales 2007: £9.5m
Sales 2004: £2.3m
Annual growth: 60%
Sales 2007: £11.3m
Sales 2004: £2.8m
Annual growth: 60%
Sales 2007: £8.1m
Sales 2004: £1.7m
Annual growth: 59%
Sales 2007: £24.5m
Sales 2004: £6.1m
Annual growth: 59%
Sales 2007: £35m
Sales 2004: £9m
Annual growth: 57%
Sales 2007: £22.3m
Sales 2004: £5.7m
Annual growth: 57%
Sales 2007: £5.9m
Sales 2004: £1.5m
Annual growth: 57%
Sales 2007: £29.8m
Sales 2004: £7.7m
Annual growth: 57%
Sales 2007: £8.3m
Sales 2004: £2.2m
Annual growth: 57%
Sales 2007: £15m
Sales 2004: £3.9m
Annual growth: 56%
Sales 2007: £51.3m
Sales 2004: £13.5m
Annual growth: 56%
Sales 2007: £20.1m
Sales 2004: £5.3m
Annual growth: 56%
Sales 2007: £8.5m
Sales 2004: £2.2m
Annual growth: 56%
Sales 2007: £15.7m
Sales 2004: £4.2m
Annual growth: 55%
Sales 2007: £43.6m
Sales 2004: £11.8m
Annual growth: 55%
Sales 2007: £24.8m
Sales 2004: £6.8m
Annual growth: 54%
Sales 2007: £59.2m
Sales 2004: £16.7m
Annual growth: 54%
Sales 2007: £42.1m
Sales 2004: £11.9m
Annual growth: 52%
Sales 2007: £10.5m
Sales 2004: £3m
Annual growth: 51%
Sales 2007: £16m
Sales 2004: £4.7m
Annual growth: 51%