November 28th 2007
Raising your and your company's profile is the aim of The Star Entrepreneur Conference. It will provide you with:
• Access to key journalists from the UK's foremost media - both business and consumer
• Insight into how various media operate and how your business can feature within them
• Expert opinion from leading PR professionals
• Business PR success stories

By Philip Holden and Nick Wilde.  This is a practical book, tempered with some theory and written in a humorous tone. It is a light and easy read, with very practical marketing advice to anyone who has started or is thinking of starting a small business.

Luke Johnson is a man with energy and drive. After graduating from Oxford he became an analyst in the City before launching a career as an investor and entrepreneur. Within six years he took Pizza Express from 12 restaurants to 250.

When asked if I wanted to write a book review for the good folks at Real Business I thought I might be asked to read some dynamic new management tome about the latest dead-sure way of winning in business. Imagine my surprise (disappointment!) when Jack Welch’s Winning landed on my desk!

Surviving A Downturn is from the Business On A Shoestring series of books and is written by Jeremy Kourdi, a consultant and business author. As you’ll have probably guessed from the title, this book is about how to get through the tough times in business (we’ve all had them).

This is one of those business books that many have heard about even if they haven't read it. It is all about corporate change, the fear of change and overcoming that fear, as told through the metaphor of mice and cheese.

There are thousands of business books promising to help you on the road to success, but which are red hot and which are stone cold? We want you to tell us!

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