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The amazing tale of Doris Drucker

by Margaret Heffernan - Tuesday, 12th February 2008

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One of my favourite tales about starting a business concerns Doris Drucker, the wife of the legendary management guru. She started her first company when she was 82. And no, husband Peter did not help her (except with the taxes.) She just had an idea and she went for it. She designed a device for podiums that gave speakers feedback: if they couldn’t be heard well enough, a red light went off, warning them to speak up. The engineering wasn’t terribly sophisticated but she wanted to be able to sell hundreds, even thousands, of units so the device had to be professionally manufactured. She asked lots of people for help and didn’t give up.

Click here to read her full story.

Tags: businesswomen, women in business, business woman, doris drucker,