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BrainJuicer


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by Melissa Hancock - Thursday, 6th December 2007

BrainJuicer

Marketplace Analysis: Media monitoring adds up

John Kearon spent 15 years as a market researcher at Unilever lamenting the cost, speed and accuracy of market information. So he started his own firm. The result, BrainJuicer, founded in 2000, relies on the internet to gather responses to open-ended questions. BrainJuicer then crunches the results with powerful proprietary
analytics software to provide the most insightful information possible to clients.

Kearon has recently pioneered the use of webcams to capture users’ responses to stimuli. The resulting product, FaceTrace, is used by Shell, Pepsi and, fittingly,
Unilever. Floated on AIM last year, BrainJuicer is valued at £23m, though Kearon is confident his young firm can power past the £100m mark in the next few years.

Tags: brainjuicer, kearon, market information, unilever, gather responses, insightful information, market researcher, unilever lamenting, young firm, john kearon spent 15 years, marketplace analysis, media monitoring, stimuli, pepsi, aim, webcams, shell, accuracy, john kearon,

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