I love Richard Branson
by Rebecca Burn-Callander - Friday, 12th October 2007
This is the page
Well, here it is for your delectation once more.
What flair! What daredevil disregard for safety! What a wally!
This is what makes Sir Richard Branson so loveable. It's another a column inch-grabbing coup from the Master of the PR. Except that everything went wrong on this illustrious occasion: the inaugural Virgin America flight to Las Vegas.
The fistful of plane tickets he threw into the crowd during his descent were blown into infinity, cheating the assembled crowd out of free flights. But on the plus side, the loss will have taken several thousand off Virgin's final marketing spend.
And when he finally reaches the bottom of that 120m drop (travelling at an ear-splitting 80mph, I might add), he’s a broken man. He’s cut his hand, shredded the seat of his trousers and god knows what state his pants are in after the nightmare plunge.
Two words.
Action replay?
Picture credit: Metro
Tags: pr stunt, inaugural virgin america flight, las vegas, plane tickets, virgin america, tosser, daredevil, plunge, trousers, richard branson,
peter Says:
he is too old to be doing this ... is this "good" PR?
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LL Says:
Maybe he was just trying to experience what it's like travelling in one of his 'comfortable' high speed trains?!?