Peter Knight
Brand equals reputation. And that's it.
By Peter Knight
Throw away the fancy marketing speak and you’ll arrive at the answer.
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The customer is queen
By Peter Knight
If you’re not tailoring your message to women, you’ve just alienated most of your market.
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Create an impact: put more heart into your headlines
By Peter Knight
If you close your eyes and picture your old school classroom and the people you sat next to, can you hear the sounds of yesteryear?
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Peter Knight: A gap in the marketing
By Real Business
What you do on a tight budget to get maximum exposure for your product or service?
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Peter Knight: The Romans road to staff communications
By Real Business
One of the great things about my job is the chance to work with different businesses, including, occasionally, some that are “best in class”.
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Peter Knight: Funny adverts work – and I’m not joking
By Real Business
Despite the fact that they haven’t been allowed on TV for decades – or anywhere at all in recent years – the adverts for Hamlet cigars are still fondly remembered. Just ask a group of 30-to-40-year-olds what their favourite advert of all time is and I bet
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