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The new manufacturers The new manufacturers

A great British renaissance has been taking place. From Aberdeen to the West Country, the zing is back in manufacturing. It’s about time this spectacular story was told.

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Peter Knight

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Brand equals reputation. And that's it.
By Peter Knight
Throw away the fancy marketing speak and you’ll arrive at the answer.

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The customer is queen
By Peter Knight
If you’re not tailoring your message to women, you’ve just alienated most of your market.

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Create an impact: put more heart into your headlines
By Peter Knight
If you close your eyes and picture your old school classroom and the people you sat next to, can you hear the sounds of yesteryear?

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Peter Knight: A gap in the marketing
By Real Business
What you do on a tight budget to get maximum exposure for your product or service?

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Peter Knight: The Romans road to staff communications
By Real Business
One of the great things about my job is the chance to work with different businesses, including, occasionally, some that are “best in class”.

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Peter Knight: Funny adverts work – and I’m not joking
By Real Business
Despite the fact that they haven’t been allowed on TV for decades – or anywhere at all in recent years – the adverts for Hamlet cigars are still fondly remembered. Just ask a group of 30-to-40-year-olds what their favourite advert of all time is and I bet

BUSINESS NEWS >>

Upmarket boot camp draws a crowd

By Catherine Woods - August 29, 2008 5:23pm GMT

Victoria Wills’s battle with the bulge inspired her to launch Devon-based boutique boot camp NuBeginnings.

"Capital gains tax is ludicrous"

By Kate Pritchard - August 29, 2008 4:44pm GMT

Andy Hood spent nine years building Sarian Systems into a £5.3m-turnover technology manufacturer. But when he sold his business earlier this year, he got hit by a whopping £400k tax bill. “I fell victim to CGT, one of the most ill-considered tax changes ever introduced,” he says.

"You're fired"? Beware hasty redundancies

By Phil Allen - August 29, 2008 3:47pm GMT

“Britain ‘facing huge job losses’”. “Backlash warning over hasty job cuts.” If these scaremongering headlines have you quaking in your boots, read our top ten redundancy tips for employers.

Rugby superstar Will Greenwood on his move from bruises to business

By Rebecca Burn-Callander - August 29, 2008 12:09pm GMT

He’s won 55 caps, scoring 31 tries for England during his time playing centre for the national team. But now, Greenwood, sports journalist and commentator, has hung up his boots to advise businesses using sports analogies gleaned throughout his career.

Regus entrepreneur: we're leaving Britain

By Matthew Rock - August 29, 2008 12:09pm GMT

Mark Dixon, founder and CEO of the world's largest service office provider, dropped a bombshell today when he announced that the FTSE 250 business is to become the latest to leave the UK.


BUSINESS COMMENT >>

The Federation of Small Businesses gets a flavour for the arts

By Rebecca Burn-Callander - August 29, 2008 3:35pm GMT

We’re loving the “Keep Trade Local” campaign from the FSB. The project showcases traditional shops from all over Britain, most of which have been trading over 30 years.

Fancy winning a Growing Business Award?

By Catherine Woods - August 27, 2008 12:31pm GMT

So, you reckon you’re pretty good, do you? But…are you good enough to win one of our Growing Business Awards?

Ashoka and the art of social entrepreneurship

By Matthew Rock - August 27, 2008 11:36am GMT

We strongly recommend this interview with Bill Drayton, founder of the Ashoka organisation that brings together the world's finest social enterprises.

Dragons’ Den: Where are they now?

By Rebecca Burn-Callander - August 21, 2008 5:02pm GMT

If you (like us) were wondering whatever happened to all those businesses that faced the Dragons’ wrath in the Den over the past six series, look no further.

How do you fund your growth?

By Zarrin Lilani - August 20, 2008 4:09pm GMT

As the economic situation worsens in the UK, we’re hearing reports that smaller businesses aren't managing their finances in the best way.


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