Peter Knight

Peter is the founder and chairman of Phoenix plc, a creative agency located in a Victorian chapel in Leatherhead.

His background is in sales and marketing in the house building, estate agency and financial services sectors.

His book, HEMP - The Highly Effective Marketing Plan was published in 2004 and is now available in eleven languages. You can learn a few more quirky things about him at www.phoenixplc.com

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How to thrive in tougher market conditions
By Peter Knight
The residential property market is an excellent indicator of the mood of the real economy. More people move home when confidence is high, less when it’s low. And as the numbers of sales across the UK are about 20 per cent down on this time last year, we can conclude that confidence at the moment is very low indeed.

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Are your salespeople all sending out the same message?
By Peter Knight
“If you really want to be effective then work on your paradigms.”

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How to spend more time making money
By Peter Knight
A few weeks on and I’m still waking up every single morning reflecting on my first trip to Sydney and the lessons I learnt while at a convention there.

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Every little word helps
By Peter Knight
Tesco is the best example of a UK business that has managed to make the huge leap from good to great.

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How to shine at PR
By Peter Knight

PR is one of the – if not the – most effective marketing communication methods.
A good PR campaign is worth its weight in gold.

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Ten ways to create awful advertising
By Peter Knight
After coming up with a stellar idea, and developing it into something people should buy in droves, do you really want to fall at the final hurdle? You do?

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Six reasons to like your customers
By Peter Knight
Maybe sales is not a science; maybe it's an art. Here's why.

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Are salesmen born or made?
By Peter Knight
Is selling a science, something that can be broken down into a logical sequence of components or is it an individually tailored art?

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Are your pitches any good?
By Peter Knight
Ten tips that will turn your presentation into a wonder show

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Are you Googleable?
By Peter Knight
If the world’s favourite search engine can’t find you, neither can your clients.