Dawn Gibbins

Hey, no words of ours can match Dawn’s own website. The Flowcrete founder is the most colourful woman in UK manufacturing. But we’re proud to say that Real Business magazine wrote about Dawn way before she became famous.

Then, we called her “the funky Gibbins". And she still is.

www.dawngibbins.com

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The case for branding: lessons on how to raise your company's profile
By Dawn Gibbins MBE
If I were asked to name the single most important thing a new company should be thinking about, it would be branding.

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Entrepreneurs, are you a rat, monkey or dragon?
By Dawn Gibbins
Business journals often publish articles outlining the qualities of a successful entrepreneur. They list things such as “a strong belief in themselves”, “competitive by nature”, “open to change”. But there’s another secret to success: astrology.

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Secret women’s business: how to satisfy a woman
By Dawn Gibbins
A few days ago, I was topping up on the wit and wisdom of David Ogilvy, one of the marketing industry's early gurus. Fantastic stuff, though sometimes just a bit dated. Take his advice to advertisers of soap powders: "The consumer isn't a moron; she is your wife".

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Possessed entrepreneurs and philanthropy
By Dawn Gibbins
This month I have been infected by the enthusiasm and passion of a man with a mission to help raise money to fight cancer (www.versuscancer.org).