Dawn Gibbins

Hey, no words of ours can match Dawn’s own website. The Flowcrete founder is the most colourful woman in UK manufacturing. But we’re proud to say that Real Business magazine wrote about Dawn way before she became famous.

Then, we called her “the funky Gibbins". And she still is.

www.dawngibbins.com

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Coming clean with the corporate detox
By Dawn Gibbins
It’s not even Christmas, so the traditional New Year detox is sometime away – but how about taking the time to carry out a corporate clear out?

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Many entrepreneurs suffer from risk aversion – do you?
By Dawn Gibbins MBE
Dawn Gibbins MBE believes that many would-be entrepreneurs suffer risk aversion. In this article she examines the causes, proposes a "Dare" solution and looks at how people working in a high risk environment cope.

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Stop singing your company praises from inside the cupboard
By Dawn Gibbins MBE
It never fails to amaze me. Whenever companies have a clear out, they discover boxes of old brochures and sales literature mouldering at the back of the stationery cupboard. They went to the trouble and expense to promote their wares but then failed at the last hurdle – getting promotional material into the hands of prospective customers. And that's even more true of websites.

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Franchising: the secrets of a winning franchise operation
By Dawn Gibbins MBE
Dawn Gibbins MBE will shortly unveil a revolutionary concept in consumer seamless flooring – Barefoot – to be sold through a national network of franchisees across the UK. We asked her to share her perspective on franchising – and the essential ingredients for success.

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The case for branding: lessons on how to raise your company's profile
By Dawn Gibbins MBE
If I were asked to name the single most important thing a new company should be thinking about, it would be branding.

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Entrepreneurs, are you a rat, monkey or dragon?
By Dawn Gibbins
Business journals often publish articles outlining the qualities of a successful entrepreneur. They list things such as “a strong belief in themselves”, “competitive by nature”, “open to change”. But there’s another secret to success: astrology.

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Secret women’s business: how to satisfy a woman
By Dawn Gibbins
A few days ago, I was topping up on the wit and wisdom of David Ogilvy, one of the marketing industry's early gurus. Fantastic stuff, though sometimes just a bit dated. Take his advice to advertisers of soap powders: "The consumer isn't a moron; she is your wife".

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Possessed entrepreneurs and philanthropy
By Dawn Gibbins
This month I have been infected by the enthusiasm and passion of a man with a mission to help raise money to fight cancer (www.versuscancer.org).