BrainJuicer
by Melissa Hancock - Thursday, 6th December 2007 -
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BrainJuicer: A video interview with John Kearon, Chief Juicer of BrainJuicer, the Quantitative Mind Reading Agency
Marketplace Analysis: Media monitoring adds up
John Kearon spent 15 years as a market researcher at Unilever lamenting the cost, speed and accuracy of market information. So he started his own firm. The result, BrainJuicer, founded in 2000, relies on the internet to gather responses to open-ended questions. BrainJuicer then crunches the results with powerful proprietary
analytics software to provide the most insightful information possible to clients.
Kearon has recently pioneered the use of webcams to capture users’ responses to stimuli. The resulting product, FaceTrace, is used by Shell, Pepsi and, fittingly,
Unilever. Floated on AIM last year, BrainJuicer is valued at £23m, though Kearon is confident his young firm can power past the £100m mark in the next few years.
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