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Business Focus >>

The new manufacturers The new manufacturers

A great British renaissance has been taking place. From Aberdeen to the West Country, the zing is back in manufacturing. It’s about time this spectacular story was told.

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Sneaky peek of the next Dragons' Den from James Caan

by Rebecca Burn-Callander - Tuesday, 15th April 2008 - (3) comments - Business comment

Fresh from filming in Pinewood Studios, Caan tells the Entrepreneurs' Summit about his funniest pitch to date.

James Cann warns that this pitch might hit the cutting room floor before it gets anywhere near your TV screens, but it's a gem nonetheless.

"A couple came in and they had a bed set up on the stage to show us their invention," he says. "It was a bed sheet with a line down the middle."

"They had this whole spiel about how couples were always fighting about who took up more room in bed. " Caan shoots a perplexed look at the audience. "I thought, 'I must be missing something.'"

So he aks them, "Is this just about having a line in the middle of the bed?"

The couple nod, and inform the Dragons that they have patented this "line", investing £40,000 over four years on developing the product .

But the killer moment, the television gold, comes when Theo Paphitis and Peter Jones elect to "try out" the bed.

"They went and lay down on the bed," says Caan, giggling. "And they got into a spooning position, to see whether the line was effective."

3 Comments

July 15, 2008 11:59am
jonathan Says:

Good idea. Solved a conundrum for a friend's wedding present. Says it all!

July 14, 2008 5:08pm
Ros Says:

You can buy these sheets online now. Just found them at laylinebedsheet.co.uk Bought one for my old uni friend. Very funny.

April 16, 2008 10:30pm
sophia root Says:

We need to get a petition going to make sure this pitch gets aired. Surely the producers won't deny us spooning dragons.

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